Where is your story getting lost?

1. Which of these sounds most like your organisation?

A family or founder-led business with a long history behind it A social enterprise or for-purpose organisation A growing brand with values or sustainability claims to back up A large organisation with multiple sites, teams or locations None of these quite fit

2. Roughly how many people are in your organisation?

Under 20 20 to 50 50 to 150 150 to 500 500+

3. What's your role in decisions about video and content?

I decide I recommend and someone else signs off I'm one of several stakeholders I'm exploring for someone else

4. Which of these do you currently have video for?

Tick all that apply.

Something that introduces who you are to people who've never heard of you Work that shows what you actually do, in depth Something that answers the questions people ask before they commit Something that helps someone say yes Something that welcomes a new client or a new starter Footage of the work itself, as it happens Something that reminds the people already with you why they stay

4a. When you tell your story, who most needs protecting?

Pick the one that fits best. Only shown on this path.

The people we serve. They shouldn't be the subject of our marketing Some are open to it, with real consent, on their terms Our staff. They carry a lot and it doesn't always get acknowledged Honestly, our community wants to be seen. Being left out is its own harm

5. How much footage are you sitting on that's never been used?

None that I know of A bit Hours of it Honestly no idea

6. Twelve months from now, what would you most like to be true?

We're getting more of the right kind of enquiries People finally understand what we actually do Our people feel proud to be here, and they stay The sceptics believe us Leadership can see what this work is worth

7. Describe a moment in your organisation you wish more people had seen

8. What do you want people to feel about you that they don't yet?

9. What's the hardest thing to explain about what you do? optional

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Where is your story getting lost?

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