THE WEIRD DRINK THAT SAVED MY LIFE
KOMBAK
SYNOPSIS
When Ezgi was told she had just 8 months to live, her whole world came crashing down.
It was only when her path crossed with a complete stranger, that the universe would bring her more than a second chance at life. In fact, it was only the beginning of what would redefine her whole purpose.
This is Ezgi's extraordinary story, of how being a product of the product would see her carry on a legacy that continues to help hundreds of people every day.
CHALLENGE
Despite ongoing trips to doctors and specialists over a three year period, Ezgi’s personal story of suffering from severe stomach issues that almost claimed her life, was not isolated. It was only after meeting naturopath Gerry who introduced her to Kombak, that she began to make a full recovery. When Gerry retired, he handed the business over to Ezgi. Being a ‘product of the product’ the business now needed a way to convey Ezgi's powerful story and the healing properties of Kombak to a wider audience who may be suffering in silence.
EXECUTION
We detailed Ezgi’s emotional journey and full recovery through a cinematic brand story for Kombak which created brand awareness while highlighting the importance of gut health, which is often overlooked. The short film also aimed to ensure the healing properties of Kombak would reach those who needed it most, and continue Gerry’s legacy.