We are proud to share, A Thousand Words - A Mother Loss Awareness Campaign, in collaboration with Motherless Daughters Australia (MDA), which honours all of the mums who are no longer with us. The online video and hero of the campaign (above), takes an intimate look into the experiences of grieving daughters, and hopes to educate others on how to better support those struggling through grief and loss.

A number of other assets have also been rolled out to compliment this piece, including two TVCS and various out of home billboards around Melbourne, and throughout Westfield Shopping Centres across Australia.

The campaign ran throughout Mother Loss Awareness Week & Mother's Day 2024, as a gentle reminder that all mums should be celebrated and acknowledged on Mother's Day, not just those that are still here.