Stories of Reach — The Reach Foundation
Social Impact & Advocacy

The Stories
of Reach

The Reach Foundation — Brand Story
Client The Reach Foundation
Category Social Impact & Advocacy
Format Brand Documentary
Play Stories of Reach — The Reach Foundation
Synopsis

From Isolation
to Leadership

"The ability to understand why you feel, how you feel and what is driving you can only come about if you've developed the emotional muscle to be emotionally intelligent. Once you do that, life becomes much easier."

— Fergus Watts, Reach Facilitator
Jana — Stories of Reach

We followed the journeys of three extraordinary young people from different walks of life, who each started their chapter at Reach very much the same — with all of their walls up.

Now leading their own mental health workshops for the next generation, their stories encapsulate the groundbreaking work that Reach facilitates and how it impacts the lives of young people every single day.

The Challenge

Breaking a
Misconception

Ty on set — Stories of Reach Vinnie on set — Stories of Reach

There's a common misconception that Reach's mental health workshops are only suitable for young people who've come from broken homes or experienced trauma — when in reality, all young people can benefit from Reach's work.

Young people often struggle to feel comfortable in their own skin, facing the exhausting task of balancing authenticity and acceptance. Despite the significant impact of Reach's programs, schools and community groups may overlook the importance of providing young people with opportunities for genuine connection and self-empowerment.

Reach needed a compelling way to demonstrate their transformative impact and advocate for broader integration of their programs in youth development initiatives.

Our Approach

Three Stories.
One Powerful Truth.

"It's not what life does to you but what you do to life that counts."

— Jim Stynes, Co-Founder, The Reach Foundation
Stories of Reach — surf

Through unscripted interviews and archival footage — including clips of co-founder Jim Stynes — we highlighted the transformations facilitated by Reach's programs through the lived experiences of three young individuals, each grappling with completely different struggles: identity, masculinity and grief.

Our approach emphasised the importance of early exposure to Reach's empowering workshops, illustrating how these experiences help young people build resilience to tackle the hard stuff life throws at you.

This narrative underscores the need for schools and community groups to incorporate Reach's programs — to inspire self-belief and personal growth in young people who simply need a space to be themselves without judgment.

Start the Conversation

Have a Story
Worth Telling?

We take on a limited number of new clients each year — because every partnership deserves our full attention and care. If you're working on something meaningful, we'd love to hear about it.