This year’s brief was not only to pay tribute to 30 years of defining moments for young people but also to highlight the fact that Reach’s work is needed now more than ever. Why? Because society continues to create unrealistic expectations in the minds of young people who are already trying to navigate the complexities of fitting in.

Through the voices of Reach Crew and Melbourne FC, we explored the detrimental effects that social media and a world that’s constantly trying to ‘fix us’ have on young people, and how Reach, three decades on, is still creating spaces for them to build resilience and feel comfortable in their own skin without judgment.

Jim’s legacy lives on, but it’s now up to the community to get behind this amazing cause so that Reach can continue its crucial work in the mental health space for another 30 years and beyond!

It started with Jim. It continues with you.