David's Legacy — Stop One Punch Can Kill
Social Impact & Advocacy

David's
Legacy

Stop One Punch Can Kill — Three-Part Video Series
Client Stop One Punch Can Kill
Category Social Impact & Advocacy
Format Three-Part Video Series & E-Module
Partners Ambulance Victoria, The Alfred, The Man Cave
⚠  Content Warning

This film discusses themes of violence and the death of a young person, which viewers may find confronting. If you or someone you know is affected by the issues raised, please call Lifeline on 13 11 14 or seek professional help.

Synopsis

One Punch.
A Lifetime of Consequences.

David Cassai's grandmother — Stop One Punch Can Kill

After an unprovoked and violent attack claimed the life of 22-year-old David Cassai, his mother Caterina vowed that his death — and countless others — would not be in vain.

A night out that began like any other quickly turned to catastrophe when David and his friends were approached by another group of men. One single punch was all it took — his head hit the concrete, and he never woke up. A moment measured in milliseconds, with an impact that would last forever. One single punch that would leave an entire family, friendship group and community devastated, and lead to a decade-long crusade for social change.

The Challenge

Violence on
the Rise

The Ripple Effect — Stop One Punch Can Kill

Despite years of campaigning for safer streets, Stop One Punch Can Kill — the organisation founded by David's mother — was concerned to see a rise in coward punch assaults and violence across Australia.

With schoolies and end-of-year festivities looming, and the end of COVID lockdowns amplifying concerns about anti-social behaviour, many young people who had struggled through their final years of school at home were now navigating social settings like pubs, bars and nightclubs without the same experience their predecessors had.

Combining these stresses and mental fatigue with drugs and alcohol can easily lead to aggression, violent behaviour, or leave someone vulnerable to becoming a victim. SOPCK believed there was a lack of life education in many schools — and wanted to leave a legacy whereby teachers could implement these life lessons into the school curriculum to continue the conversation.

Our Approach

A Resource Built
to Save Lives.

We worked closely with SOPCK, Ambulance Victoria, educators, victims of assault, and young people aged 16–20 to create a three-part video series that pays tribute to David's legacy and educates young people to think twice before making a split-second decision that could change the course of their lives forever.

The harm prevention resource was designed to be incorporated into the school curriculum — encouraging reflection and open discussion about masculinity, violence, drugs and alcohol, mental health, and the importance of checking in on your mates.

Impact

Schools. Hospitals.
Communities.

The video series formed part of an E-Module now being utilised in schools, sporting clubs and community groups across Australia — as well as The Alfred Hospital's P.A.R.T.Y Program (Prevent Alcohol and Risk-Related Trauma in Youth).

Non-profit The Man Cave also integrated the E-Module into their programs at the time of its release, to help facilitate their work encouraging healthy masculinity in boys and young men. The video series empowers young people to be a catalyst for change.

Start the Conversation

Have a Story
Worth Telling?

We take on a limited number of new clients each year — because every partnership deserves our full attention and care. If you're working on something meaningful, we'd love to hear about it.