Before you spend a dollar on video production, make sure your strategy is right. The Video Strategy Roadmap gives you a complete, tailored plan — so every video you create connects with the right people, in the right way, at exactly the right moment.
Most organisations invest in video production before they've answered the most important questions — who exactly is this for, what do we want them to feel, and where will they actually see it?
The result? Beautiful videos that go nowhere. High production values, low results. And a lingering sense that video just doesn't work for us.
It does work. It just needs a strategy built around your specific audience, goals, and story — before a single frame is shot.
Without knowing exactly who you're speaking to — and what emotionally drives them — your message lands flat, for everyone and no one.
Commissioning video without a content strategy is like building a house without a plan. You end up with something expensive that doesn't quite fit.
Different people need different content at different moments. Without a map, you're guessing — and usually creating the same type of content on repeat.
You've built something meaningful — a family business, a long-standing organisation, a brand with deep roots. You know your story deserves to be told with care, and you're ready to invest in doing it properly.
You're doing work that matters — running a social enterprise, advocacy organisation, or NFP. You need storytelling that changes minds, attracts funding, and centres the people you serve with dignity and truth.
You lead marketing for a growing, purpose-driven brand. You need video content that feels authentic — not corporate or scripted — and you want a strategic partner who connects storytelling to real business outcomes.
Fill in the form below with a bit about your organisation and what you're trying to achieve. We'll review it and be in touch to confirm the right next step.
Once confirmed, you'll receive a prep kit to complete before our session — helping us hit the ground running and make the most of our time together.
A 1–2 hour deep-dive video call with your key decision-makers. We unpack your brand story, audience, customer challenges, competitive landscape, and what success truly looks like for your organisation.
We go away and do the deep work — audience research, competitor analysis, content auditing, and strategic planning — bringing together everything we've learned to build your tailored roadmap.
You receive your complete Video Strategy Roadmap — a full strategy document plus a distilled 1-page summary — ready to align your team and implement straight away.
A 1–2 hour facilitated discovery session with your key decision-makers to unpack your brand story, audience, and goals.
Clear audience avatars for each of your key segments — guiding content tone, platform choices, and storytelling formats.
A review of your current video assets assessing effectiveness, tone, messaging, and placement — identifying gaps and inconsistencies.
An assessment of how your competitors are using video across web, social, and paid — uncovering clear opportunities to differentiate.
Key storytelling pillars tailored to your audience's emotional needs, ensuring every video serves a clear strategic purpose.
The right platforms for the right content — Instagram, LinkedIn, YouTube, website, email — mapped to your goals and audience habits.
A map of which video types will be most impactful at every stage — from awareness through to decision and long-term retention.
A phased production roadmap based on your priorities, content calendar, and capacity — with formats, timelines, and scope outlined.
A distilled one-pager that captures your entire strategy at a glance — perfect for aligning internal teams and stakeholders.
The complete roadmap — all insights, frameworks, timelines, and recommendations — in a ready-to-implement format.
Vinnie and Ty have an unbelievable talent. Their ability to capture people's stories through video in such authentic and candid ways is unmatched. Their work was handled in such a professional, kind, and compassionate way. These guys are elite in every way.
Working with Vinnie and Tyrone was easy, professional and efficient. They are brilliantly talented storytellers with a passion for making sure every project is given their complete focus and attention — no matter how big or small. Cannot recommend enough.
Vinnie and Ty at Third Space Studios absolutely nailed it. They helped me bring one of the most personal projects of my life to the surface with so much care and professionalism. The end result spoke louder than I ever could and it's already helping others.
We continue choosing to work with TSS for so many reasons. Vinnie & Ty are such genuine people and expert storytellers who are so passionate about their craft. They always go above and beyond to deliver our vision, exceeding our expectations every time.
Our business has used Third Space Studios many times for videography, photography and post production. They are always professional, passionate, speedy, have great communication and produce work we are all proud of. Would recommend to anyone.
A few of our longest-standing clients speak on camera about their journey with us, what we achieved together, and why they keep coming back.
We're more than just a video production studio — we're emotional storytellers. Our approach combines deep strategic thinking with creative intuition to ensure every video you create connects, converts, and creates lasting impact.
Before we pick up a camera, we build your strategy. That's always been our difference.
The Roadmap is designed for purpose-driven organisations and business leaders who are serious about using video as a strategic tool — not just a marketing tick-box. That includes family businesses, social enterprises, NFPs, B-Corps, and purpose-led brands at any stage of their video journey.
It's particularly valuable if you've invested in video before and felt like it didn't deliver, or if you're about to start and want to get it right from the beginning.
Not at all. The Roadmap is just as valuable for organisations starting from scratch as it is for those with an existing library of content. If you do have existing video, we'll audit it as part of the process and assess what's working, what isn't, and what gaps need to be filled.
From confirmation to delivery, the full process typically takes 2–3 weeks. The strategy workshop itself is a 1–2 hour video call, and from there we do the deep research and planning work before delivering your complete roadmap document.
Yes — in full. If you choose to work with Third Space Studios to implement your roadmap, the entire $1,250 strategy fee is credited toward your first production project. So effectively, the strategy pays for itself.
Absolutely. The roadmap is yours — it's a standalone strategic document that you own and can take anywhere. Of course, we'd love to be the team that helps you bring it to life, but there's no obligation to work with us beyond the strategy engagement.
We recommend including whoever is responsible for brand, marketing, and organisational direction — typically a founder, CEO, marketing lead, or communications manager. Having 2–3 decision-makers in the room tends to make for the richest, most useful workshop.
We're not strategists who've never been on set. We're filmmakers who've learned — through years of production — that strategy is what separates good videos from ones that actually move people. We bring both the creative and strategic lens to every roadmap, which means the plan we deliver is one we can actually execute. It's grounded in what's real, not just theoretical.
Fill in the form and we'll review your enquiry and be in touch within 1–2 business days. We take on a limited number of roadmap engagements each month — so don't sit on it.
Enquiry sent! We'll be in touch within 1–2 business days.
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Before you spend a dollar on video production, make sure your strategy is solid. Download our free 12-point checklist used by Melbourne's leading purpose-driven brands.
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