Corporate & Commercial
McCormack
Office Series
McCormack Property Services — Five-Part Documentary Series
What happens when a 50+ year family business decides to move from the suburbs to the heart of Melbourne's CBD? McCormack Property Services — a leading commercial fit-out and refurbishment company — embarked on an ambitious journey to create their dream office at 80 Collins Street.
Over five compelling episodes, we documented every step of this transformation — from initial concept and workplace strategy through to the emotional moment when the team stepped into their new home for the first time.
This wasn't just about creating a new office. It was about building a space that truly reflects the McCormack family culture and values, whilst setting the foundation for the next chapter of their growth.
Moving a well-established family business with 50+ years of history is no small feat. McCormack faced the challenge of creating a workspace that would serve two distinct but connected businesses — McCormack Property Services and Studio 103 — under one roof.
The space needed to accommodate their current team whilst allowing for future growth, maintain their strong family culture, and showcase their capabilities to prospective clients. Most importantly, it had to feel like home for a team that had built deep relationships over decades of working together.
The pressure was on to get every detail right — especially when half the company were effectively overseeing their own project.
With unprecedented behind-the-scenes access, we captured the genuine emotions, challenges, and triumphs of this massive undertaking. Our approach was to embed ourselves within the McCormack family throughout the entire process — documenting not just the physical transformation of the space, but the human story behind it.
The series not only documented McCormack's journey but also served as a powerful marketing tool — demonstrating their capabilities to prospective clients whilst building their brand as a family-focused, quality-driven organisation. Proof that corporate content can still have heart.
We introduced the McCormack family and explored their motivations for moving from Abbotsford to the CBD — capturing the excitement and nervous energy surrounding this major milestone through intimate interviews with family members and key team leaders.
The series dived deep into the workplace strategy process — showing how McCormack approached creating a space that would work for both their heritage business and Studio 103, balancing functional requirements with design aspirations.
Perhaps the most revealing episode — honest conversations between family members, estimators and designers provided an authentic look at the real challenge of balancing design vision with budget realities.
On the construction site, we captured the pride and craftsmanship of the McCormack team building their own office. From apprentices to seasoned professionals, everyone had a personal investment in creating something special.
The emotional payoff — team members experiencing their new space for the very first time. Genuine reactions, from tears of joy to barely contained excitement, demonstrated that this project achieved something far beyond a new office. It created a true home for the McCormack family.
The McCormack Office Series became more than a documentation project — it evolved into a celebration of family business values, craftsmanship, and the power of collaboration. Each episode garnered significant engagement on LinkedIn, with team members and industry colleagues following the journey with genuine interest.
Most importantly, the series captured a pivotal moment in McCormack's history — creating a lasting legacy piece that the family and team can treasure for years to come. It stands as testament to what can be achieved when vision, expertise, and genuine care for people come together.
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